When choosing between Upstox vs Dhan, both platforms offer compelling features for Indian traders and investors. This comprehensive comparison will help you make an informed decision based on pricing, features, technology, and overall user experience.
Quick Winner Analysis
Dhan takes the lead for cost-conscious investors with free equity delivery trading and lifetime zero AMC, while Upstox excels in platform maturity and extensive trading tools. Your choice depends on your trading style and priorities.
Brokerage Charges: Where Your Money Goes
Equity Trading Costs
Winner: Dhan – Free equity delivery trading gives Dhan a significant advantage for long-term investors. For intraday and F&O trading, Dhan’s 0.03% rate is lower than Upstox’s 0.05-0.1% rates.
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Winner: Dhan – Lifetime free AMC provides long-term cost savings.
Trading Platform & Technology
Upstox Pro Platform Features
Upstox offers a mature trading ecosystem with:
- Pro Web Platform: HTML5-based web trading with 100+ technical indicators
- Pro Mobile App: Advanced mobile trading with TBT (Tick-by-Tick) engine
- Advanced Charting: Comprehensive charting tools with customization options
- Strategy Builder: Options strategy analysis and execution tools
- Multiple Workspaces: Up to 5 customizable trading layouts
Dhan Platform Innovation
Dhan’s technology-focused approach includes:
- TradingView Integration: Free access to TradingView charts at tv.dhan.co
- Options Trader App: Dedicated F&O trading application
- ScanX Stock Screener: 50+ readymade screeners with instant execution
- Algo Trading APIs: Free DhanHQ APIs for algorithmic trading
- Margin Trading Facility: 4x leverage on 1700+ stocks
Winner: Tie – Upstox wins on platform maturity and advanced tools, while Dhan excels in modern features and free TradingView integration.
User Experience & Mobile Apps
Upstox Mobile Experience
- App Versions: Separate apps for traders and investors
- Security: Multi-factor authentication with biometric login
- Performance: High ratings on app stores with established user base
- Features: Real-time quotes, advanced charting, quick order placement
Dhan Mobile Experience
- Unified Platform: Single app for all trading and investment needs
- Modern Design: Built for super traders and long-term investors
- Community: MadeForTrade community integration
- Speed: Lightning-fast order execution with modern architecture
Winner: Upstox – More mature platform with proven track record and higher user ratings.
Customer Support Quality
Upstox Support System
- Channels: Online chat, email support, phone support
- Response Time: Variable, with some users reporting delays
- User Reviews: Mixed reviews with complaints about response time
- Rating: 1.8/5 on Trustpilot with customer service concerns
Dhan Support System
- Channels: Live chat (9 AM-6 PM, Mon-Sat), email at help@dhan.co
- Response: Real-time chat responses during business hours
- Phone Support: Available at (+91) 9987761000
- Email: 24×7 email support availability
Winner: Dhan – Better structured support with clear timings and multiple contact channels.
Special Features & Benefits
Upstox Unique Advantages
- Established Brand: Operating since 2011 with proven reliability
- Investor Backing: Supported by Ratan Tata, Kalaari Capital
- Wide Exchange Access: NSE, BSE, MCX trading
- Margin Funding: Against shares for additional liquidity
Dhan Exclusive Benefits
- Women Trader Discount: 50% discount on brokerage for female traders
- Free TradingView: Complete TradingView access without additional cost
- Smallcase Integration: Free smallcase investments
- Forever Orders: Long-term SIP and investment orders
Winner: Dhan – More innovative benefits, especially the women trader discount and free TradingView access.
Regulatory Compliance & Safety
Both brokers are fully SEBI-registered and comply with Indian financial regulations:
- Upstox: SEBI registered, member of NSE, BSE, MCX
- Dhan: SEBI registered, member of NSE, BSE, MCX, NCDEX
Winner: Tie – Both platforms meet regulatory standards.
Who Should Choose Which Platform?
Choose Upstox If You:
- Prioritize platform stability and proven track record
- Need advanced charting tools and technical analysis features
- Prefer established customer support infrastructure
- Trade frequently across multiple segments
- Value mature ecosystem with extensive third-party integrations
Choose Dhan If You:
- Want to minimize trading costs with free equity delivery
- Are a long-term investor focused on wealth building
- Prefer modern platform design and user experience
- Value free TradingView access and advanced screening tools
- Are a female trader (50% discount benefit)
- Need lifetime free AMC without hidden charges
Cost Analysis Example
For a trader making 100 equity delivery trades per year with ₹10,000 average order value:
- Upstox Cost: ₹2,000 (₹20 × 100 trades)
- Dhan Cost: ₹0 (Free equity delivery)
- Annual Savings with Dhan: ₹2,000
Final Verdict: The Smart Choice
Dhan emerges as the winner for most Indian traders and investors in 2025. Its combination of zero brokerage on equity delivery, lifetime free AMC, innovative features, and competitive F&O rates makes it ideal for cost-conscious users. The free TradingView integration and women trader discount add significant value.
Upstox remains strong for users who prioritize platform maturity, advanced tools, and established support systems. However, the cost advantage of Dhan is substantial for most trading styles.
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Join Dhan Now →Frequently Asked Questions
Q1: Which platform offers better brokerage rates for intraday trading?
Dhan offers better rates at 0.03% compared to Upstox’s 0.1% for intraday trading, both capped at ₹20 per order.
Q2: Is Dhan safe for trading compared to Upstox?
Yes, both Dhan and Upstox are SEBI-registered brokers with proper regulatory compliance and investor protection measures.
Q3: Which platform has better mobile app features?
Upstox has a more mature mobile platform with proven stability, while Dhan offers modern features and better integration with contemporary trading tools.
Q4: Can I get TradingView charts for free with these brokers?
Dhan provides free TradingView chart access at tv.dhan.co, while Upstox offers advanced in-house charting with 100+ indicators.
Q5: Which broker is better for long-term investing?
Dhan is superior for long-term investing due to free equity delivery trading and lifetime zero AMC, potentially saving thousands annually.
Q6: Do both platforms support margin trading?
Yes, Upstox offers up to 5x leverage while Dhan provides up to 4x leverage on 1700+ stocks.
Q7: How do the customer support systems compare?
Dhan offers more structured support with clear business hours and multiple channels, while Upstox has mixed reviews for customer service quality.
Ready to start your trading journey? Consider your trading style, frequency, and cost priorities when making your decision. For most Indian traders, Dhan’s cost advantages and modern features make it the smarter choice in 2025.
For more detailed insights on Dhan’s features and benefits, check out our comprehensive Dhan trading account review to make an informed decision for your trading journey.
Take action today – open your free demat account with your chosen broker and start building wealth with smart money, wise future principles. Compare both platforms’ latest offers and choose the one that aligns with your financial goals.
